Optimize Conversion as a Value Chain - Newbe Introduction

Tsafrir Peles (CEO, DSNR Media Group) gives a good introduction, especially if you´re new to the topic, on optimization of conversion. His major point being, to see the whole process from the ad to the click to the actual conversion on the landingpage as a process - a conversion funnel or value chain. He especially points out the immense importance of landingpage optimization.


The video was shot at his "Elevator Speech Performance Marketing: "Beyond post-click" at the DMEXCO 2010 Digital Conference in Collogne.


Major takeaways for the ones of you in a hurry:
> optimize landingpages and conversion funnels
> optimize them as an integral part of the value chain
> take into account who clicked where and why
> measure = take the guess-work out of the post-click process




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